Monday, January 18, 2016

Benefit Cosmetics they're Real! Lengthening Mascara Review

I received a free sample of Benefit they're Real! Mascara at Ulta. I don't use Benefit products and I will tell you why later in this post. It's not that I think they are bad products. It's that I don't agree with their policies. But, I thought let me try this sample that was given to me so that you can read the review and learn a bit about Benefit Cosmetics. 
benefit they're mascara
Benefit they're Real! Lengthening Mascara claims that it lengthens, curls, volumizes, lifts and separates your lashes. It has a specially designed brush to bring out all of your lashes. Does it live up to the claims?

The Review 
They're Real! has one of those scary mascara brushes with lots of spiky bristles. The kind of mascara wand that makes me feel like I'm going to poke my eye. I know the spiky bristles are meant to separate the lashes and bring out every little lash, but they make me nervous! I find the applicator similar to the Hello Lashes applicator.
(Read my Hello Lashes review)

benefit they're mascara brush
Anyway, the mascara goes on smoothly and the brush does help you get all the lashes covered. It is nice and black. It looks good on my lashes with one coat, but it doesn't do much lengthening or curling. The second coat seems add volume but it starts to clump a bit and I see it's beginning to give me that spider lash look that I really don't care for. I would not put a third coat on. It didn't smudge or smear, but I did have a little bit of flaking by the end of the day. It was a bit messy during removal. It leaves serious raccoon eyes if you try to remove it in the shower. An eye makeup remover definitely needed. It's a okay mascara but it just doesn't live up to the hype for me.

Here is a picture of my lashes with 2 coats of they're Real! Mascara.benefit they're mascara on lashes
Now, let's get to why I don't use Benefit Cosmetics. I like to use cosmetic products that are not tested on animals. Why should an animal suffer, afraid in a cage, in a lab, so that I can look more beautiful? There are plenty of fabulous brands that don't test on animals. I use those brands. 
Benefit wants you to believe that they do not test their products on animals. This is what it says on their website:
Does Benefit Cosmetics test on animals? 
"Benefit does not test our products on animals.
Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.
We are deeply committed to the elimination of animal testing. We’re playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.
We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."
Other LVMH group brands include Parfums Christian Dior, Parfums Givenchy and Guerlain, Fresh and Make Up For Ever.

But Benefit is on the Companies that do test on Animals lists.

PETA says Benefit tests on animals and is not observing a moratorium. Benefit is not on the Leaping Bunny list. And Benefit is on the beautypedia Brands that do test on animals list.


So what is going on? 


Well, it seems Benefit Cosmetics is sold by Sephora in China. China requires animal testing of cosmetic products. Therefore, Benefit Cosmetics tests on animals. It's the same thing with the Estee Lauder Group, The L'Oreal Group and Revlon. The US does not require animal testing but China does require it. Any company selling their products in China is doing animal testing. That's it.


Why do these companies have to be greedy and go against what they say they believe in (being "deeply committed to the elimination of animal testing") to sell in countries that require animal testing. They have no integrity. I wonder what would happen if all of us makeup consumers here in the US stopped buying makeup tested on animals. That would be a significant loss of income for those companies. It is a dream of mine that people would realize the horror of animal testing and band together to force these big companies to stop doing it.


If you don't like that some companies test on animals, let those companies know. Go to their websites. Go to the Contact Us page and send them an email letting them know that you won't buy their products because they are tested on animals.


I did reach out to Benefit with an email asking why it states on their website that they don't test on animals yet they are on the companies that do test on animals. Their answer was this:


"Hi Jill, 

Thank you for taking the time to write to us. Unfortunately, we will have to research this particular inquiry a little bit further. Don’t worry! We will respond with more information as soon as possible. Thank you for your patience!' 

I will post the response when I get it. Here is the response:



"Hi Jill,

Thank you for your patience while we escalated this inquiry to our Customer Care Manager. Although Benefit is not PETA/Leaping Bunny certified, we do not test our products on animals and we are deeply committed and actively working to promote the development, validation and recognition of non-animal test methods. We strictly control our cosmetic products throughout the supply chain to the highest ethical and legal standards.

Love & Lipstick,

Vanessa
Benefit Cosmetics Customer Care"

I mentioned earlier, there are many fabulous brands that are not tested on animals, Urban Decay, Too Faced, Lorac, It Cosmetics, and NYX are a few.


Go to the following sites to check for more brands that are not tested on animals:


Beauty without Bunnies

Leaping Bunny
beautypedia



Have a Beautiful, Cruelty Free Day!


See my videos on youtube:
youtube.com/user/juicybeautyword


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