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It Cosmetics Hello Lashes Mascara Review

One of my clients raves over It Cosmetics. She loves many of their products, one being Hello Lashes Mascara. It's a cute name for a mascara! 
It Cosmetics Hello Lashes Mascara

So I decided to give it a go. 

It Cosmetic Hello Lashes Details & Review

The mascara comes in blackest black. It is not a waterproof mascara. It Cosmetics claims it quadruples the volume of your lashes and you get the look of false lashes. They also say it is a five in one mascara meaning it does the jobs of five different products in one mascara. It stand for Innovative Technologies by the way.


1. It is a volumizing mascara.
2. It is a primer.
3. It is a peptide based lash conditioner.
4. It is a "tint". (They use the word tint but it doesn't actually tint the lashes. It adds temporary color to your lashes like any other mascara does.)
5. It has Lash Retention Technology so you "never need to use a curler or a comb" and your lashes will stay curled all day.

The Brush

The mascara brush is designed to reach every lash. It is like a comb which is good for preventing clumping. It has a spiky ball on the end. It scares me. I am afraid I am going to poke my eye, but it does make it easy to coat all the lashes. It has a nice gripper on the handle which helps prevent the mascara wand from slipping out of your fingers.
It Cosmetics Hello Lashes Mascara Brush

Apply this mascara with the mascara wand horizontal as you would with any mascara. Wiggle the wand as you apply from the base to the tip of the lashes to prevent clumping and help keep the lashes separated. Now "Go Vertical". Use the mascara wand vertically so the ball on the mascara wand helps to lengthen the lashes from base to tip.

The Ingredients
Hello Lashes contains peptides, collagen, proteins, acai, jojoba, green tea and Vitamins A, C, E, B5. This product is not tested on animals but does contain animal ingredients.


Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol. May Contain: Iron Oxides (CI 77499).

The Review:

Hello Lashes is a good mascara but doesn't live up to the claims It Cosmetics makes about it, for me anyway. It is a volumizing mascara. I personally like a lengthening mascara. My lashes are not quadrupled and they don't look like false lashes. Here are my lashes curled with 2 coats of Hello Lashes. Curling my straight lashes is a must with any mascara I use, so this mascara could never replace my lash curler.
It Cosmetics Hello Lashes Mascara applied
The mascara goes on easy and smooth and I had no clumping. The lashes look nice and natural to me, not thick and spidery. Some people complain that it smudges throughout the day. I did not have any smudging or flaking. Some people complain that it burns if it get in your eyes. Luckily, I have not gotten it in my eyes so I haven't experienced  that, either. I find it stays on well throughout the day and is easy to remove with soap and water or makeup remover. I like it but it just doesn't do enough lengthening for me. It may be great for you, though. It's definitely worth a try.

It Cosmetics also makes Hello Lashes Extensions Mascara which is an extending fiber mascara. It contains nylon fibers to create length. I would probably like that better since my favorite mascara (Too Faced Better than False Lashes) is a fiber extending mascara.
 Hello Lashes Mascara and Hello Lashes Extensions Mascara sell for $24.00 each but you can get them for less on Amazon. It also comes in a handy travel size which is a great way to try the product for less. Here is a link to shop for Hello Lashes:

 Shop for Hello Lashes

        Have a Beautiful Day! 
Licensed Cosmetologist, Esthetician, Makeup Artist

PS: Thanks for using my amazon & direct links💋
As an Amazon Associate, I earn from qualifying purchases at no cost to you. That keeps my blog running and supports the care of animals in need!😸


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